The Samsung x “Supreme” Collab Simply Got a Little Weirder
Both Supreme and Samsung China have actually reacted to the confusion and debate surrounding an obvious partnership revealed earlier.
At a conference in China to release its Galaxy A8s mobile phone, Samsung China bizarrely revealed a partnership with “ Supreme,” and even highlighted 2 guys obviously recognized as the streetwear brand name’s ” CEO” s.
Making the story all the complete stranger, Engadget now reports that Samsung China’s digital marketing supervisor Leo Lau has actually reacted to the criticism by exposing that the partnership remains in truth with Supreme Italia, a business that made the most of Supreme not being trademarked in all areas, not the Supreme of New York City City.
In a post that now appears to have actually been erased, Lau composed on his Weibo account, “The brand name we are working together with is Supreme Italia, not Supreme United States. Supreme United States does not have the permission to offer and market in China. Whereas the Italian brand name got the APAC (other than Japan) item retail and marketing permission.”
So the “collab” is legit. However not actually.
After the story broke previously, New York City’s Supreme reacted strongly by means of its Instagram Stories: “Supreme is not dealing with Samsung, opening a flagship place in Beijing or taking part in a Mercedes-Benz runway program. These claims are blatantly incorrect and propagated by a fake company.”
Throughout the discussion, among the 2 “CEO” s mentioned that Supreme would be opening its very first Chinese shop next year, a seven-story flagship in Sanlitun, Beijing. He likewise revealed that Supreme would be hosting its very first runway program at the Mercedes-Benz Arena in Shanghai next year. View the entire thing decrease in the clip here from around the -18: 23 mark.
Obviously, this occasion conjures flashbacks to a newspaper article that distributed in summertime, in which a streetwear business in China employed a star to impersonate the “president” of Supreme to promote fake items. China is infamous for its lax mindset towards copyright rights, with many individuals eager to benefit from young customers’ enthusiasm for brand names such as Supreme through things like phony Supreme shops
We’ll upgrade this odd story if anymore news emerges.
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