The PUMA RS-0 OPTIC Is Influenced by ’80 s Photography
2018 has actually been a huge year for PUMA. Because relaunching its running system innovation, the brand name has actually been regularly providing more tennis shoe goodness than we can deal with. Now, we invite the most recent and last addition to a currently well-stocked toolbox of RS-0 kicks– the PUMA RS-0 OPTIC.
When it released in the ’80 s, PUMA’s Running System (RS) pressed the limits of tennis shoe development. In choosing to reboot this innovation, the brand name wanted to 3 pillars that were at the leading edge of cultural advancement throughout that years. For the RS-0 NOISE this was music, for the RS-0 PLAY, video gaming, and for the RS-0 OPTIC, photography. The transformed RS tennis shoes draw motivation from the visual and the spirit of each world and reinterpret it in a contemporary context. The outcome is both retro and futuristic at the very same time, or as PUMA calls it, FUTRO.
Continuing with the spirit of reinvention, we welcomed 5 up-and-coming artists from today’s generation of hustlers to share their analysis of the FUTRO idea in a series of image aims for the numerous RS designs. For the RS-0 OPTIC, we tapped Sydney-based artist and illustrator, Anna Pogossova
Pogossova’s work sits someplace in between photography and illustration, and is typically is described as “pop-surrealism”. Born in the ’80 s and a self-described sci-fi lover, she has actually constantly been captivated by emerging innovations. “I established a mastery for computer systems at a really young age, which constantly ran along with my interests in more conventional mediums, such as drawing and painting,” she discusses. “My practice has actually constantly been a reconciliation of those 2 worlds.”
To develop the set for the shoot, Pogossova worked together with Art Director and Carver Elliott Bryce Foulkes, who shares her fondness for retro-inspired, vibrant mix medium works. Drawing motivation from ’80 s Japanese artist Ikko Tanaka’s works, they developed a real-life set filled with spirited shapes and uncommon color mixes.
” The concept of the RS-0 OPTIC, quickly evoked the medium of photography itself, with its fundamental problems, aberrations, and distortions of light through glass,” discusses Pogossova. Utilizing the tennis shoe as a beginning point, they took identifiable color and graphic mixes originated from photography and provided a futuristic spin, while likewise contrasting the graininess of ’80 s photography with the sharp meaning of contemporary digital images.
The RS-0 OPTIC has simply adequate information to activate our classic yearnings while supplying all the modernity and convenience we prefer in a brand-new set of kicks. Just like previous designs, it boasts a chunky retro-feeling RS-integrated outsole coupled with a contemporary sock-style upper, total with perforated vamp, leather overlays, and streamlined lacing system.
Returning the primary source of motivation– photography– the tennis shoe includes reflective artificial leather quarters similar to a cam’s flash and can be found in a choice of monochrome tones. An R-System logo design on the tongue and outsole complement the style.
The PUMA RS-0 OPTIC can be copped today by means of PUMA.com
Partner Branded Material Editor.