MTV Transforms the New PUMA RS-X Tracks Tennis Shoe
In case you missed out on the news, MTV is having a revival. This year, The Real Life, The Hills, and even Star Deathmatch are all arranged to go back to screens and spark our ’90 s fond memories when again. However that’s not all, the cultural icon has actually likewise paired with PUMA on 2 brand-new tennis shoes and it’s another throwback that’s got us yearning for years past. Showcasing both the MTV collab and the core RS-X Tracks colorways, PUMA linked with rap artist Smokepurpp to more commemorate modern-day music.
Well known for transforming music, home entertainment, and popular culture, MTV has actually left its mark on PUMA’s RS-X Tracks design, itself a sign of reinvention and development that returns timeless PUMA shapes. The RS-X belongs to PUMA’s re-established Running System(RS) line that interfered with the tennis shoe scene in 2015 following its reintroduction. So far, the RS lineup has actually referenced renowned shapes such as the RS-100, RS-350, and even the RS Computer system Shoe, among the very first tennis shoes to integrate wearable tech.
With reinvention at its core, the RS-X is both a nod to the past and a figure of modern tennis shoe innovation and style. Its large shape, extra-large sole, and usage of vibrant color obstructing panels make it a reward for today’s declaration consumed culture and a foolproof hit on the ‘gram.
In its accident with MTV, the RS-X gets a neon upgrade with fluorescent pink and green utilized throughout both the Gradient Blaze and Gradient Gloom colorways. The upper is recognized in fabric and mesh with leather overlays while textured panels enhance the chunky outsole. The renowned MTV logo design appears on the tongue and heel counter. The cooperation comes by a years after PUMA partnered with MTV on the PUMA Yo! MTV Raps collection keeping in mind the late-’80 s to early-’90 s struck TELEVISION program.
” We are enjoyed once again partner with a brand name that has actually effectively transformed itself. Both brand names, MTV and PUMA have a longstanding history of pressing culture forward. Together, we have actually transformed our 80 s icon RS into another severe design which embodies the mix of music and style.”
Adam Petrick, PUMA’s International Director for Brand Name & Marketing.
Together with the PUMA x MTV release, the tennis shoe giant is continuing its event of music culture with 3 non-collaborative RS-X Tracks colorways. Based when again on the RS-X style, the RS-X Tracks is an ode to music, commemorating its long lasting and unvarying qualities regardless of its continuous advancement.
Like its MTV-branded equivalent, the RS-X Tracks boasts a chunky shape and on-display tech for a total statement-making style. Nevertheless, the RS-X Tracks is less extravagant, brought to life in 3 subtle colorways matched to more softened styling.
The PUMA x MTV RS-X Tracks is readily available since today specifically at Foot Locker Europe, an accompanying garments collection finishes the appearance with a tee, tank, track top, and shorts including MTV graphics. The originals RS-X Tracks is readily available at on puma.com, PUMA shops, and picked merchants. For all the most recent news and releases follow @PUMASportstyle on Instagram