Here’s What Decreased at the Skechers x One Piece Release Celebration
Following the partnership’s preliminary success in Asia along with in the United States and Canada, tennis shoe brand name Skechers’ partnership with the popular Japanese anime program One Piece made its arrival in Europe in September, and is spreading out throughout the continent, turning the brand name’s reinvention of Toei Animation’s revered animated series into a phenomenon from East to West.
Consisting of 6 models of the D’Lites shape, each colorway in the collective release admires among One Piece’s most popular characters– Luffy, Chopper, Sanji, Zoro, Law, and Doflamingo– leveraging the D’Lites’ chunky, retro shape to develop among the unanticipated tennis shoe hits of the year.
Recently, we partnered with Skechers to curate a main European launch occasion at White Bunny Studios in Shoreditch, East London, and we’re now able to reveal you what decreased on the night with over 350 influencers and press from Spain, France, Italy, Croatia, the Netherlands, and naturally the UK in presence to commemorate.
Taking motivation from One Piece’s unique visual toolbox, along with the program’s roots in Japanese culture, the occasion provided a multimedia experience to visitors, consisting of setups, GIF-creation picture cubicles, claw devices and an open bar. A shrine at the center of the area positioned the Skechers Energy from 1999 back into the spotlight teasing its 2019 relaunch while the initial and renowned Skechers D’Lites stood front and center of the swirling dancefloor.
Topping things off, visitors were dealt with to live efficiencies by London rap cumulative Home of Pharaohs, flying high after a recommendation from Frank Ocean late in 2015, along with increasing rap artist Flohio, who’s been constructing an associate off her relentless live efficiencies and powerful, fluid design. BBC Radio 1 & 1Xtra DJ Jamz Supernova then completed the night with her signature mix of R&B, future, and afrobeats, culminating in an occasion that provided the special cultural tradition of One Piece and the Skechers D’Lites shape in a definitely London setting.
Have a look at the images of the occasion, and learn more about the Skechers D’Lites x One Piece collection here
Gregk Foley is an author based in Berlin whose work checks out the crossways of design, culture, politics and identity.
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