CBS Nixing A Medical Cannabis Super Bowl Advertisement Has Some NFL Players Mad
Bloomberg reported on Tuesday that Acreage Holdings, a medical cannabis business especially backed by John Boehner, was declined by CBS when it tried to purchase advertisement time throughout next month’s Super Bowl.
Acreage informed the publication that regardless of medical cannabis’s legal status in more than 30 states, the broadcast business “nixed” the advertisement after seeing a rough cut from the business as the February 3 broadcast looms near. According to some reports, the advertisement was to reveal the medical advantages of cannabis for a U.S. veteran.
The ad intended to “produce an advocacy project for constituents who are being lost in the discussion,” Acreage President George Allen stated. Super Bowl airtime would have been the very best method to attain this, he included.
” It’s tough to take on the quantity of attention something gets when it airs throughout the Super Bowl,” Allen stated in a telephone interview.
U.S.A. Today reported that a CBS representative stated the business declined the advertisement due to the fact that under CBS broadcast requirements it does not accept cannabis-related marketing.