Here’s How Instagram is Rocking adidas’ All-New Ultraboost 19 When adidas first dropped its Ultraboost silhouette nearly a half-decade ago, it changed the running industry with its revolutionary BOOST cushioning technology and dubbed it “the best running shoe ever.” In February, adidas dropped the Ultraboost 19, its first major redesign of the lightweight running sneaker since the 2015…
Ultraboost Deconstructed

Ultraboost Deconstructed

This Is How adidas Made the New Ultraboost 19 In 2013, adidas revealed its BOOST sole technology for the first time at a media event in New York. Two years later, the Ultraboost was born and what started as an innovation in performance quickly became an unprecedented revolution in style and comfort. No one could…
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