Cultural Credibility Is Everything — Here's How Brands Build It In October 2017, the impossible happened. Supreme, once operated from a single store on New York’s Lafayette Street, had quietly sold half of its business to multinational private equity firm The Carlyle Group for a reported $500 million, valuing the company at a staggering $1…
Here's Your First Look at the Supreme x Nike Air Jordan 14 Supreme and Jordan Brand team up for a rework of the fabled Air Jordan XIV model. The shoe was famously worn by Michael Jordan during the 1998 finals when he secured his sixth and final ring. Inspired by the basketball legend’s love of…
Here's Your First Look at the Supreme x Air Jordan XIV Supreme and Jordan Brand team up for a rework of the fabled Air Jordan XIV model. The shoe was famously worn by Michael Jordan during the 1998 finals when he secured his sixth and final ring. Inspired by the basketball legend’s love of luxury…
An Auction by Highsnobiety and Paddle8 As you may recall, not long ago we called on you – our trusted Highsnobiety readers – to consign rare artworks, toys, and ephemera from your own supply for our first ever auction, launching in collaboration with Paddle8. Thankfully, you delivered, and we’re excited to now be able to share a…
New Supreme Box Logo Tee on Display at Virgil Abloh’s Exhibition A brand-new Supreme box logo T-shirt is on display at Virgil Abloh’s upcoming “Figures of Speech” exhibition at the Museum of Contemporary Art Chicago, according to an Instagram leak. The box logo does away with the traditional block red background and switches it for red, black,…
Counterfeit Luxury 2019: 8 Things You Need to Know The world of luxury goods was once reserved for the top one percent. But as we’ve seen the lines between high-fashion and streetwear blur, the desire to own pieces from brands like Gucci, Prada, and Margiela is not only aspirational but also achievable regardless of one’s own…
Supreme Enlists The Muppets to Debut Pearl Drum Set The much-hyped Pearl drum set aka the boldest item by far in Supreme‘s SS19 accessory line-up is rumored to drop this week and, as predicted, this major flex will not come cheap. While Supreme has yet to provide release information, the brand just debuted the kit…
Supreme x Raiders 2019 Spring Collection: Where to buy Brand: Supreme Season: Spring 2019 Key Pieces: Supreme have made extensive use of the Raider’s logo on the shorts and collared T-shirt- and with good reason. The pirate wearing a helmet image is arguably the most iconic in the NFL’s history. Release Date: June 6 Buy: In-store at New York, Brooklyn, Los…
Supreme x Raiders 2019 Spring Collection: Where to buy Brand: Supreme Season: Spring 2019 Key Pieces: Supreme have made extensive use of the Raider’s logo on the shorts and collared T-shirt- and with good reason. The pirate wearing a helmet image is arguably the most iconic in the NFL’s history. Release Date: June 6 Buy: In-store at New York, Brooklyn, Los…
Supreme's SS19 Drum Kit Might Drop This Week The much-hyped Pearl drum set aka the boldest item by far in Supreme‘s SS19 accessory line-up is rumored to drop this week and, as predicted, this major flex will not come cheap. If rumors are to be believed, those looking to level-up their next jamming session will…
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