Cultural Credibility Is Everything — Here's How Brands Build It In October 2017, the impossible happened. Supreme, once operated from a single store on New York’s Lafayette Street, had quietly sold half of its business to multinational private equity firm The Carlyle Group for a reported $500 million, valuing the company at a staggering $1…
23 American Clothing Brands To Know When it comes to representing the culture they come from, American brands have a lot to work with. From sport, to cinema, to music, to food and beyond, the idea of America is as vast conceptually as it is geographically. To try and condense it down to the nucleus,…
Most Relevant Brands of 2018: Brands That Care The Highsnobiety Crowns are an annual awards series celebrating the very best in streetwear and street culture over the past 12 months. See the full list of this year’s winners here. Irony might have been big in 2017, but over the course of this year, it started to look…
The 10 Best Back-to-School Backpacks for Every Budget It’s almost time to head back to college, and while it may not sound exciting, it’s the opportunity you’ve been waiting for all summer to stunt on your classmates with all your fresh cops. Perhaps most essential of your back-to-school steez is your bag, and so to kick off a series of…
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