adidas Unveils Special Edition Billie Jean King SPEEDFACTORY Shoe
Billie Jean King is one of the best tennis players to ever pick up a racket. In honor of her legacy, adidas has created a special edition AM4BJK shoe for her right in time for the US Open.
Unveiled today, the silhouette is a homage to the iconic adidas blue suede footwear Billie Jean King famously wore during her pivotal match 45 years ago. The limited edition SPEEDFACTORY concept combines the creativity and innovation of adidas with the iconic blue of Billie Jean King, all built and assembled at adidas’ SPEEDFACTORY in Atlanta, USA.
King tell adidas, “I have incredible memories of playing in these shoes. Walking on to the court at the Houston Astrodome in this footwear 45 years ago, I was taking steps for every woman and girl who ever wanted to be taken seriously in sports and in life. It’s an honor to have these iconic blue shoes modernized and they will serve as the perfect visual reminder of the importance that we must work together to achieve equality for all, on and off the field of play.”
The special edition shoe will only have a limited run of 300 pairs to mark the start of the US Open and to celebrate the launch of adidas’ upcoming movement with Billie Jean King, Here to Create Change.
You can cop the AM4BJK shoe starting August 27 for $200 at the adidas US Open store, select NYC adidas stores and adidas.com.
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