adidas Originals & Zalando Host Occasion Celebrating New Supercourt
Nowadays, every 2nd tennis shoe release is archive-inspired. However, couple of featured the pedigree of the reimagined adidas Originals Supercourt that’s looking cleaner and fresher than ever previously. To commemorate the launch, Zalando hosted a special and loaded out celebration last Friday in Berlin– here’s what decreased.
Taking us back to the time of the initial Supercourt’s release– 1970 to be accurate– the occasion was “phone-free”. Which leaves us questioning, if nobody could Instagram-story it, did it even occur? However on a severe note, the phone-free environment motivated individuals to connect more and delight in the minute instead of taping it– a welcome modification from the majority of today’s occasions which are created simply to be shared through our portable screens.
Amongst those minutes was a vogueing efficiency along with a live painting session hosted by Berlin-based duo Marius Bergmann and Luis-Claudio J.F of SOULKISSESARTS The night’s heading act was Iranian-Dutch singer-songwriter Sevdaliza who carried out prior to DJ Simon Kaiser took the phase, keeping the vibes going late into the night.
To Name A Few, both Sevdaliza and SOULKISSESARTS star in adidas Originals and Zalando’s “MY SUPERCOURT MY STORY” project which likewise brings the message of leaving one’s phones behind and concentrating on today. In a series of videos, artists go over the variation in between their online and offline worlds and check out the innovative advantages of spending quality time offline and in the material world.
” In the brand-new MY SUPERCOURT MY STORY project, we desire a tennis shoe to inform the stories we experience. By doing so, the Supercourt ends up being a buddy for everybody to go outside, leave our phones behind for a number of hours, and get influenced by the truth beyond social networks.”
Matthias Haase, entrepreneur of Zalando’s creative.lab.
” My Supercourt. My Story” was the very first co-created project in between adidas and Zalando. This project raises the collective collaboration in between both brand names to the next level. The white leather tennis shoe Supercourt is a democratic style item that can be integrated in numerous methods. By commemorating this flexibility, the item story was a best suitable for the Zalando customer.
Andrea Love, Director Retailing & Activation Zalando at adidas.
The release comes as part of adidas Originals’s House of Classics shoes collection which introduced in Might, bringing 10 ageless and historical white tennis shoe shapes into the 21 st century. A tribute to adidas’s past, the collection mixes archival recommendations with modern style hints to develop modern shapes as ageless as those they’re influenced by.
Have a look at the action from the night in the images above and for more from the project or to police the brand-new adidas Originals Supercourt, go to zalando.com