Hamburger King Presents New Philly Cheesesteak-Inspired Hamburger
Hamburger King/ YouTube
If there’s something we can hold to hold true, it’s that Philadelphia takes its regional cooking organizations extremely, extremely seriously– whether that be Wawa, the city’s common soft pretzels, water ice, or its cheesesteaks. Every regional has a go-to preferred, from the brightened Cheesesteak Vegas at the crossway of Ninth and Passyunk, Jim’s, Tony Luke’s, Dalessandro’s, or any variety of other hole-in-the-wall steak locations throughout the city. However it appears quite safe to state that nobody’s go-to cheesesteak will ever be from Hamburger King
Yet today the hamburger chain introduced its brand-new offering called the Philly Cheese King, a flame-grilled half-pound beef patty topped with caramelized onions and American cheese. Yes, American cheese, not Cheez Whiz, which is typically served on a Philly cheesesteak.
To buzz the launch, Hamburger King sent out a cam team to Philly to evaluate the responses of hesitant “Philadelphians” who are certainly not paid stars after tasting the offering. (Certainly, the appropriate Philly response would be to state “outta here with that crap ya jabroni.”)
At any rate, in spite of the reception the sandwich allegedly got, one Hamburger King Center City area at 15 S. Eighth Street is allegedly declining to offer the hamburger out of so-called regard for the “standard dish” that includes “grilled rib-eye, a frying pan, a crusty roll, and love.”
The area declares it will decline to offer the Philly Cheese King “till otherwise reversed by the Hamburger King brand name,” although as the Philadelphia Inquirer mentions, this details originated from a news release really offered by Hamburger King. So to put it simply, it’s most likely a marketing stunt that you can take with a grain of salt.
And this isn’t even the very first time Hamburger King has actually tried such an undertaking. In 2016, the chain introduced a “Philly Cheeseburger” that included 2 flame-grilled beef patties, American cheese, fried onions, and a “velvety tacky sauce” on a toasted hoagie-style bun.
Possibly they’ll have much better luck this time around, however any attempted and real Philadelphian would not be captured dead consuming one.