Here’s What Decreased at the AWGE x Under Armour Drop
A$ AP Rocky does not care if you dislike his brand-new tennis shoe with Under Armour, or if you believe it hews a little too carefully to the style of the Osiris D3. If you’re not a fan, it’s most likely not for you anyhow– and if you believe it’s a straight-up copy of the chunky ’90 s skate shoe, then you’re losing out on the complete story.
We came by the shoe’s very first release–500 sets dropped at a Harlem “skate rave” on September 14– to inquire about the brand-new tennis shoe and a current GQ story that spills the beans on a 3rd partner who previously, just existed behind-the-scenes: Osiris D3 designer and famous skater Dave Mayhew.
The D3 was Mayhew’s 3rd shoe for Osiris, and inning accordance with an interview with Jenkem, the shoe’s appeal crested with ’90 s subculture leaning to technical skate shoes (with big, puffy tongues) and overstated rave design. Mayhew developed the shoe to deliberately stick out, not desiring it to appear like anything else out there. And after a couple of years of monetary success, things didn’t end so well in between him and Osiris.
No, Rocky does not skate, however inning accordance with his GQ interview, he keeps in mind maturing and seeing the identifiable D3 around the hood. And it stimulated his interest as something he might likely manage. Remember, the Harlem-born artist is trendy enough that he can basically use anything and make it look great, which is why it makes good sense that he ‘d wish to choose something so difficult to infiltrate his collection. It isn’t really a tennis shoe for the faint-of-heart, however neither is Rocky’s bold sense of individual design.
So it wasn’t simply natural for him and AWGE to obtain Mayhew on board to develop the shoe– it was vital to the total story. Mayhew brings his skate reliability and at the same time pays aspects to the O.G. The outcome is a purposefully polarizing shoe for those who had actually rather zag when everybody else is zigging. Rocky states the shoe is for “castaways,” however at the exact same time it completely represents the problem of the early adopter– today individuals might believe it’s wack, however they’ll capture up in 3018.
The shoes launched in a storage facility situated on the corner of 151 st street and Broadway in Harlem. The very first flooring included a skate park including art from men like Pauly Bonomelli, and stretching 2 more floorings to consist of a retail area and a dance flooring for a rave. The total ambiance was similar to the Foot Clan hideout from the very first Teenage Mutant Ninja Turtles film, which properly came out in the ’90 s.
It was a paean to old New york city storage facility celebrations and a period where vibrant flexibility was typically represented in an unfavorable light, rather of highlighted for the large quantity of favorable energy present in such a flourishing scene. Kids had actually been lining up for hours so they might have a possibility to police the shoes and experience the area on their own.
Rocky appeared using a custom-made t-shirt from Cactus Plant Flea Market, personalized AWGE x Under Armour trousers, and a set of his SRLos that were hand-painted with silver flames. There were a couple of personalized sets of both colorways (Triple Black, and Black/White/Black) that were up for grabs for the very first couple of clients who concerned the area.
Package of the shoes is similar to the art work on Rocky’s most current album, Evaluating, keeping with the black-and-yellow color design and crash test dummy-esque art instructions. The chunky shoes are really packaged in a manner that needs 2 boxes, and come inside zippered bags protected to package with bungee cables. Some boxes were placed on display screen hanging above the area, admiring the several sets of shoes you see hanging from New york city City clotheslines, traffic signal, and almost anything they can be tossed over.
No “skate rave” is total without the rave part, and the celebration went on till 4 a.m., including a bunch of efficiencies and DJ sets from artists like Cat Money. Have a look at more of exactly what decreased at the release in our galleries above.
Lost Out on this release? They might be more sets dropping quickly, take a look at our AWGE x Under Armour SRLo center page for additional information.
Jian DeLeon is the Editorial Director at Highsnobiety. He is based in New york city.